The Success Formula: From a Spare Room to a Global Tutoring Brand
By Success Team
Marketing Team
What does it take to build a global education brand before the age of 26?
For Michael Black, the answer started in a spare room, with a vision to motivate, inspire, and uplift students across the world. Today, Michael is not only Australia’s youngest franchisor, but also the founder and CEO of Success Tutoring, now recognized as one of the world’s fastest-growing education franchises.
In this blog, we explore Michael’s journey, the story behind Success Tutoring, and the powerful lessons from his new book, Millionaire Tutor.
The Beginning: A Spare Room and a Big Idea
Michael didn’t start with a massive team, investor capital, or an expensive office. He started with a question: Why is tutoring so uninspiring?
Having struggled in school himself, Michael saw that many tutoring companies focused purely on academics—ignoring the motivation, mindset, and personal connection that students really needed. “I realised that education wasn’t just about what you teach,” he shares, “it’s about how you make students feel.”
This belief led to the creation of Success Tutoring, a system that prioritizes rapport first, followed by academic results.
The Gap in the Education System
Michael saw something others missed: a lack of personalised, uplifting tutoring that actually makes learning enjoyable. Parents didn’t just want results—they wanted a safe, positive environment where their children could thrive emotionally and mentally as well.
“Success Tutoring is about more than grades. It’s about confidence, motivation, and building a love for learning,” Michael explains.
With a gym-style membership model, modern branding, and tutor training focused on mentorship, Success Tutoring disrupted the traditional tutoring space- and the results have been extraordinary.
Rapid Growth: Why It Took Off
Since launching, Success Tutoring has expanded to Australia, New Zealand, the USA and beyond. Centres are now attracting 100+ students within just three months of launch. So, what’s the secret?
According to Michael, it's three things:
- A proven model that’s easy to replicate.
- A focus on quality, maintained through rigorous training systems.
- An inspiring culture that students, tutors, and franchisees genuinely want to be part of.
A System That Makes Learning Fun
One of the most impressive aspects of the Success Tutoring model is how it makes students want to attend. From custom-designed learning resources to colourful centres and enthusiastic tutors, everything is designed to keep students engaged.
Michael believes that when students are inspired, academic success follows naturally:
“If you get the student to enjoy learning, motivation kicks in and motivated students are unstoppable.”
Millionaire Tutor: The Book Behind the Brand
Michael has now released a book, Millionaire Tutor, to share the lessons behind building his education empire.
In the book, he talks about:
- The realities of entrepreneurship at a young age
- The biggest myths about tutoring and education
- How to turn a service-based business into a scalable franchise
- How anyone—student, teacher, or dreamer—can build something extraordinary
“Millionaire Tutor is for the underdogs. It’s for people who want more from life. It’s for those who believe education can be exciting—and business can be meaningful.”
How to Get Involved
Success Tutoring is more than a company, it’s a movement. Whether you're a:
- Parent looking for tutoring that actually works,
- Student wanting personalised support and confidence, or
- Aspiring entrepreneur looking to run a high-impact business…
There’s a place for you.
Book a call with one of our team members to learn more!
One Moment That Changed Everything
When asked what moment made him stop and say, “Wow, we’re really doing this”, Michael reflects on walking into a centre in New Zealand that launched with over 70 members.
“It hit me that we’re changing lives—not just in Australia, but around the world. And we’re just getting started.”
You can do it!
Michael Black's story is proof that you don’t need to start big to build something great. All you need is purpose, execution, and a willingness to challenge the status quo.
If you’re looking for a business that makes a difference—or a place where your child can thrive, Success Tutoring might just be the formula you’ve been waiting for.
