Tutoring Franchise in Vietnam: The Complete 2026 Guide

In Vietnam, extra study is woven into school life. The phrase dạy thêm, học thêm (extra teaching, extra learning) is part of everyday conversation among parents, and the evenings of many secondary students are built around classes after school. For anyone considering a tutoring franchise in Vietnam, that culture is the opportunity. The other half of the picture is regulation: since 2025 the rules on extra teaching have been rewritten, and a tutoring centre now has to be a properly registered, transparent business.

This guide covers the school system and its key exams, why tutoring demand is strong, what a tutoring franchise is, how it compares with other options, the rules on extra teaching and franchising, and how Success Tutoring approaches Vietnam.

The Vietnamese school system and its exams

Vietnamese schooling runs through primary school (grades 1 to 5), lower secondary (grades 6 to 9) and upper secondary (grades 10 to 12). A new general education curriculum has been rolled out across all grades in recent years, and two exams shape how families think about extra study.

• The grade 10 entrance exam. Entry to public upper secondary schools is selective in many provinces and cities, and places at the most sought-after schools are fiercely contested. For many families, the final years of lower secondary are the first period of serious exam preparation.
• The national high school graduation exam. According to the Ministry of Education and Training (MOET), from 2025 candidates sit compulsory Mathematics and Literature papers plus two elective subjects, with English among the options. The results are also widely used for university admission, so the stakes go well beyond graduating.

Mathematics and English sit at the centre of both. That is why they remain the two subjects Vietnamese parents invest in most, and why an English and Maths tutoring model fits the market.

International results show a strong base to build on. In its PISA 2022 country note, the OECD reported that Viet Nam's 15-year-olds scored close to the OECD average in mathematics, while also noting that the 2022 results are not comparable with earlier rounds.

Why tutoring demand is strong in Vietnam

There is no official figure for the size of the Vietnamese tutoring market, and readers should be wary of numbers quoted without a source. The drivers of demand are clear, though:

• Exam stakes. The grade 10 entrance exam and the graduation exam both carry real consequences for a child's next school or university.
• English as a career skill. English is an elective at graduation, but parents see it as a passport to university options and international employers, and they start early.
• A long-standing habit. Extra classes after school have been common for decades. The question for families is not whether to pay for extra study, but where and with whom.
• A shift towards registered centres. Circular 29/2024 (covered below) stopped teachers from charging their own students for extra classes and required paid tutoring outside school to be a registered business. Many families who previously relied on a teacher's private class are now looking for an independent, accountable provider.

What a tutoring franchise is

A tutoring franchise licenses you to run a learning business under an established brand, using its curriculum, systems, training and marketing. You pay an initial fee and ongoing royalties; you own the local business, lease the premises and employ the tutors. The franchisor's job is to give you a proven way of attracting families, delivering lessons consistently and keeping students enrolled.

In a membership model, such as the one Success Tutoring runs, families pay a recurring fee for a set number of weekly sessions rather than buying lessons one by one. Revenue is more predictable, and the focus moves from selling hours to keeping students progressing. Costs are led by rent, tutor wages and marketing. For an overview of how the model works across markets, read our complete tutoring franchise guide.

Tutoring franchise vs worksheet centres, private tutors and independent centres

Vietnamese parents have plenty of choice. Each option suits a different family and a different investor.

• Worksheet-based centres. Kumon is the best-known international example: a self-learning method in which students work through graded worksheets, step by step. It builds routine and independence and suits families who want daily practice. Success Tutoring is different: a personalised K–12 English and Maths program, delivered by tutors in modern, retail-style centres on a membership basis. See our Success Tutoring vs Kumon comparison for a detailed look at how the two models differ.
• Private tutors and teachers' home classes. Flexible and often cheap, but quality is uneven and, since Circular 29/2024, a teacher can no longer charge their own students for extra classes.
• Independent centres. Many owners start their own centre. You keep full control, but you build the curriculum, brand, training and marketing yourself, and you carry all the risk of a slow start.
• A tutoring franchise. You trade some independence for a tested system, a brand parents can check, structured training and launch support.

What to look for in a tutoring franchise in Vietnam

1. Compliance built in. Ask how the franchisor's model fits Circular 29/2024 as amended, including the rules on primary-age students, registration and public disclosure of fees and timetables.
2. Curriculum alignment. Ask how the program maps to the Vietnamese general education curriculum and to the grade 10 and graduation exams, and how it is adapted for Vietnamese students, in Vietnamese where needed.
3. A launch system. Ask exactly how the franchisor fills a centre before opening day. Our launch support page explains the pre-marketing approach.
4. Tutor recruitment and training. Ask how tutors are recruited, trained and kept, and how the franchisor handles the rule that school teachers cannot charge their own students.
5. Territory. Ask how territories are drawn and protected. When you browse in Vietnamese, our franchise territories page shows indicative territories in Vietnamese cities.
6. Honest numbers. Ask for the full investment in writing, not a headline figure. Our investment schedule sets out how Success Tutoring structures it.
7. References. Speak to current franchise partners, in Vietnam or in the franchisor's home market.

Rules on extra teaching: Circular 29/2024 and its 2026 amendment

Extra teaching in Vietnam is regulated by MOET's Circular 29/2024/TT-BGDĐT on dạy thêm, học thêm, which took effect on 14 February 2025. In summary:

• Organisations and individuals running paid extra teaching outside school must hold business registration under the law.
• Teachers may not charge their own students for extra classes outside school.
• Extra classes are not to be organised for primary school pupils, except for arts, sport and life skills.
• Centres must publicly post information such as subjects, schedules, fees and the location of classes.

According to Vietnamese legal and news outlets, including Đại biểu Nhân dân and the Cần Thơ city legal education portal, MOET issued Circular 19/2026/TT-BGDĐT on 31 March 2026 to amend several articles of Circular 29, with effect from 15 May 2026. Reported changes include revised requirements for off-campus centres and a duty on commune-level authorities to publish a hotline for reports about tutoring. Provinces and cities also issue their own implementing rules.

The practical point for a K–12 franchise: the rules on primary-age students affect how an English and Maths program can be offered to younger children, and the details matter. Take advice from a Vietnamese education lawyer before you design your timetable or marketing.

Franchise regulation in Vietnam

Vietnam has a specific franchise framework. Franchising is governed by the Commercial Law 2005 and Decree 35/2006/ND-CP, amended by Decree 08/2018/ND-CP. Key points, as summarised by the law firm Tilleke & Gibbins:

• Registration. A franchisor bringing a franchise into Vietnam from abroad must register its franchise activity with the Ministry of Industry and Trade (MOIT) before franchising there.
• Conditions. Since Decree 08/2018, the main statutory condition for a foreign franchisor is that its franchise system has operated for at least one year.
• Disclosure and contract. Decree 35 also sets rules on information to be provided to the prospective franchisee and on the franchise contract.

Beyond franchise law, think about:

• Company set-up. Your business will need its own registration, and foreign investment in education services may involve extra licensing.
• Trademark. Check that the franchisor's brand is registered with Vietnam's intellectual property office before you invest in it locally.
• Premises. Leases, fire safety and the suitability of the building for children all need checking before you sign.

None of this is legal advice. Engage a Vietnamese franchise lawyer and accountant before you commit to anything.

How Success Tutoring approaches Vietnam

Success Tutoring was founded in Sydney, Australia, in 2017 by Michael Black and has been franchising since around 2020. It has announced international markets including New Zealand, the United States, Singapore, Canada, the United Kingdom and India. Vietnam is not one of the markets it has announced a launch in: at the time of writing (October 2026), Success Tutoring has no centres in Vietnam and is looking for franchise partners and a master franchise partner to bring the brand there.

The model offered to partners is the one built in Australia:

• retail-style learning centres for K–12 students, focused on English and Mathematics;
• a membership model with launch and pre-marketing support, so centres sign members before opening;
• site selection, leasing and fit-out support;
• tutor recruitment and online tutor training;
• learning resources and curriculum, with ongoing marketing under a global brand;
• a flat structure in which franchise partners deal directly with head office leadership.

Franchise partners do not need to be teachers; many come from corporate, engineering, finance and small-business backgrounds. Success Tutoring is a member of the Franchise Council of Australia and the International Franchise Association. A master franchise partner in Vietnam would work with head office to adapt the program to Vietnamese rules and the national curriculum. For nearby markets, read our guides to a tutoring franchise in Thailand and Singapore.

Frequently asked questions

Is there demand for a tutoring franchise in Vietnam?

Yes. Extra study is a long-standing habit, and the grade 10 entrance exam and the national graduation exam keep Maths and English in high demand. Circular 29/2024 has also pushed families towards registered, accountable centres.

Can a tutoring centre teach primary school students in Vietnam?

Circular 29/2024 says extra classes are not to be organised for primary pupils, except for arts, sport and life skills. How this applies to a given program depends on its design and on the current amended rules, so take local legal advice.

Does a foreign tutoring franchise need to register in Vietnam?

Yes. Under Decree 35/2006 as amended, a franchise brought into Vietnam from abroad must be registered with the Ministry of Industry and Trade before franchising begins.

How much does it cost to open a Success Tutoring centre in Vietnam?

We do not publish figures in articles, because the investment depends on the city, premises and partnership model. See the investment schedule; specific figures are given in writing during formal discussions.

Is Success Tutoring open in Vietnam?

No. Success Tutoring has not announced a launch or any centre in Vietnam. It is seeking franchise partners and a master franchise partner for the Vietnamese market.

Next steps

A tutoring franchise in Vietnam offers deep, long-standing demand in a market that is moving from informal classes to registered centres. Read why us for how Success Tutoring supports franchise partners, then follow the process from enquiry to opening day.

All third-party trademarks belong to their respective owners. Figures about other franchises are taken from their public websites, disclosure documents or reputable franchise directories at the time of writing and may have changed; verify them directly before making any decision. This article is general information, not financial or legal advice.